Vacu-Lug Traction Tyres has become the official UK retread partner for global tyre manufacturer, Apollo Tyres.

The partnership comes as Apollo Tyres launched its high-mileage European truck and bus tyre range at this year’s Commercial Vehicle Show.

Specifically designed for European conditions by its R&D centres in the Netherlands and India, Apollo’s new performance truck and bus tyre range was tested by European fleets for over 250,000,000km prior to the launch. Tests have shown that the tyres’ mileage match – and in some cases exceed – that of other premium brands.

Added to this, the tyres’ reinforced casings make them ideal for retreading – hence the collaboration with the UK’s leading independent retreader Vacu-Lug.

Selling exclusively online: a unique approach in the tyre industry

Together with its new European offering, Apollo has also introduced an entirely new way to buy truck and bus tyres – directly from the manufacturer online. In addition to making the tyre purchasing process easier, it puts dealers and fleets in control of their costs.

Via the ApolloTyresDirect.com webshop, customers can choose their order size, delivery terms and desired payment method. Any savings that Apollo can make on logistics are immediately passed on to the customer. This way, customers can save up to 10% in comparison to Apollo’s recommended retail price – just by adjusting their order.

Speaking of the new venture, Tim Hercock, Vacu-Lug Managing Director said: “We are pleased to make our retreading expertise available to Apollo for their retread development programme. We’re attracted to Apollo’s innovative and forward-thinking approach and it will be interesting to see how the market responds to this new concept.”

In the future, customers will also be able to get their Apollo Tyres retreaded by Vacu-Lug through the online portal.

Tony Coetzee, Senior Manager – Global Tyre Usage & Performance at Apollo Tyres adds: “With the best-in-class mileage combined with reinforced casings, Apollo is a natural fit for Vacu-Lug, laying the foundations of what I hope will be a long-lasting partnership.”

For further information, or to register for your free Apollo Tyres account, visit www.apollotyresdirect.com.