Leicester Tigers have teamed up with Westlake after the tyre company became their official match ball sponsor.
Westlake is currently strengthening its range of truck and van tyres and has turned to one of the strongest, best-performing rugby teams in Britain to further its brand exposure. With Westlake’s brand message outlining a dedication to producing ‘seriously strong’ tyres, the affiliation with rugby is a perfect fit.
Westlake is the leading brand of tyres manufactured by the Zhongce Rubber Company Limited (ZC Rubber) – now a major global tyre manufacturer and one of the largest producers of commercial vehicle tyres. The Westlake commercial tyre range is recognised as one of the widest in the marketplace and provides the commercial vehicle sector with high quality products at competitive prices.
Grantham-based tyre company, Vacu-Lug Traction Tyres, distributes Westlake commercial vehicle tyres throughout the UK in association with Zenises, Westlake’s brand partner in several European markets, and the products can be viewed online via the Vacu-Lug website: www.vaculug.com.
In addition to the UK distribution of Westlake commercial vehicle tyres, Vacu-Lug is a premium retread tyre manufacturer with over 65 years’ experience within the tyre industry and is also a tyre fleet management provider who manages the tyre requirements of numerous blue chip commercial vehicle operators nationwide.
As part of the Match Ball sponsorship, Westlake’s strong branding can be seen throughout the Leicester Tigers’ stadium and Vacu-Lug is also further involved with the Tigers through its sponsorship of first team player Matt Smith.
For more information on Westlake’s match ball sponsorship, please visit the Leicester Tigers’ website: www.leicestertigers.com/hospitality/match_ball_experience.php.